It's no secret that the SaaS industry is growing at a rapid pace. According to Forbes, it's expected to hit $270 billion by 2022. With so many startups vying for customers and revenue, you need all the help you can get if you want your SaaS business to succeed in this competitive market. Here are 8 tactics that will help scale your SaaS business:
Leverage content marketing strategies
Content marketing is a critical part of any SaaS company's marketing strategy. It's about creating valuable content that builds trust, generates leads and drives conversions.
Content marketing is not only about creating blog posts or white papers, it's also about creating images, videos, infographics and more to build your brand awareness among your target audience.
For example: if you are targeting the small business community with an accounting software solution for the cloud then you should create content related to accounting: how to manage finances better? How can accounting be done faster? What trends in this area have emerged recently etc., etc.,…
Implement a referral program
- Implement a referral program.
- Invite your existing customers to make referrals, and offer them incentives in return. This can be something as simple as paying them cash or giving them a discount on the next purchase they make from you (or both).
- Referral programs are a great way to get more customers, but they’re even better at getting more sales. Research shows that referred customers have an average lifetime value (LTV) of $2,000 more than non-referred customers and are 8x more likely to sign up for premium accounts over time."
Use remarketing strategies
Now that you have a better understanding of how to scale your SaaS business, let’s talk about the power of remarketing. Remarketing is one of the most effective ways to boost sales and get more customers on board with your product or service. If someone visits your website but doesn’t convert immediately, then it’s likely that person is still interested in your offering and will eventually become a customer if they are reminded about it later on. Remarketing helps build brand awareness while reminding users why they signed up in the first place.
But don't forget: remarketing works because people don't always buy right away! We've all heard success stories like this before—someone visited an online store once but didn't make any purchases until months later when they saw an advertisement for that same store on Facebook again (and made their purchase). Those types of stories show us just how powerful remarketing really is—it can turn into a huge source of revenue if used correctly!
Analyze competitors and highlight your strengths
The next step is to analyze competitors and highlight your strengths.
- Understand your competitors' strengths and weaknesses: What are they doing well? What are they not doing well?
- Make sure you stand out from the crowd: What makes your product unique? How does it compare with other products in this market? Why should customers choose you over other options available on the market? What's special about what you're offering to prospective clients, or how do you plan to deliver value above what your competitors offer?
- Use competitor analysis to improve your product: How can you improve upon what's already out there in order to better satisfy customer needs and wants while staying true NPS strategy as outlined above (e.g., by delivering more frequent updates)? When comparing different SaaS businesses, what could be improved within each of them based on user feedback (including yours) that would help with overall satisfaction levels among users/customers/clients who'd like access but aren't currently using any services provided by said company(ies).
Get more leads with PPC ads - Google Adwords, LinkedIn and more
- Google AdWords
Google Ads is an excellent place to start when you're looking for leads, especially if you're targeting people who are searching for a solution like yours. You can set up custom audiences based on what your customers have done in the past (eg: browsed your site or downloaded a whitepaper) and then target them with ads tailored specifically to their needs.
- LinkedIn Ads
LinkedIn Ads are great because they allow you to target specific companies and job titles within those companies, making it easy to reach qualified leads that may already be interested in working with you or hearing more about your product/service offerings and pricing structure. You can even narrow down by industry if needed! This can help ensure that only highly desirable candidates see your ads so as not waste money on leads that aren't going anywhere fast (or ever).
Create automated email sequences to nurture leads
You've probably heard of email sequences. These are simply a series of emails sent over time to build a connection with your prospects, educate them about the product and its features and benefits, nurture them to become paying customers, and help them stay engaged as users.
If you're already doing this for some customers (or at least trying!), then you'll want to know how to scale this approach so that more people can benefit from it. In addition to making sure your sales copy is perfect, there are many things you can do when creating an automated email sequence that will make it easier for your prospects (and even existing customers) to get what they need from their experience with your brand:
- Create an onboarding flow for new members who sign up or upgrade their free trial account into paid membership. This helps ensure that everyone has access to all of the same features regardless of whether they signed up through one channel or another; makes sure that everyone who signs up gets set up on their first day using the service; makes sure no one misses important information like company guidelines/policies regarding billing practices (i.e., cancellation policies); gives new members immediate access upon payment confirmation so they don't have any downtime while waiting on a response from customer service after submitting payment info online via credit card gateway services like Stripe or PayPal
Reach out to companies whose employees are already using your app. This is the perfect way to get new customers on board.
If you have a SaaS app, one of the most effective ways to scale your business is by reaching out to companies whose employees are already using it. This is the perfect way to get new customers on board.
If you haven't done so already, set up a CRM (customer relationship management) system that tracks both companies who are currently using your product and those who have not yet used it. Most CRMs allow users to segment lists based on this information—and they also provide metrics such as average revenue per user or average lifetime value, which can help you determine if it's worth investing in marketing efforts aimed at specific groups of customers.
Improve your Customer Onboarding processes
Improving your customer onboarding process is one of the most important things you can do to scale your SaaS business.
- Customer Onboarding is the process of getting new customers to use your product and make it part of their everyday workflow. It’s a critical part of any SaaS business, because if you don’t have happy customers, then they won't stay with your product and grow with you as time goes on.
- There are many ways to do this (and we'll talk about some in this article), but there's one thing that ties all successful customer onboarding processes together: They all start with a welcome letter! This letter should contain information about what kind of company you are and why people need your service or product in their lives; an explanation on how easy it will be for them to get started using the software; any additional resources they may need access too; maybe even some incentives or discounts which would help motivate them further…
These eight tactics will help you get more subscribers for your SaaS business.
- Content marketing
- Referral program
- Google ads
- Analyzing competitors’ strategies and tactics to find out what they are doing right, and how you can improve on their strategy that will ultimately help your business grow faster than theirs in the long run
- Nurturing leads into customers by providing them with useful information at every stage of the sales funnel so that they can make informed decisions when it comes time for them to buy from you, or not buy from you because your offer isn’t relevant for them at this point in their journey (or even if they decided not to buy from anyone)
As you can see, there are many ways to scale your SaaS business. You may not be able to implement all of these strategies at once but start with one or two that seem most relevant and manageable for your business. Then as they become successful, add more tactics over time.