Reasons Why Your eCommerce Conversion Rate Is Low

Reasons Why Your eCommerce Conversion Rate Is Low

For e-commerce stores, a low conversion rate can be a huge problem. You're spending all this time and money on attracting customers to your site, but if they aren't buying anything then it's not helping anyone. The good news is that there are plenty of things you can do to improve your site so that it produces more conversions for you. Here are some reasons why people aren't converting:

Because you have high bounce rates, people are leaving your site quickly.

The bounce rate is the percentage of visitors who leave your site after viewing only one page. This metric shows how engaged or disengaged your visitors are with your site, which in turn indicates how optimized it is.

High bounce rates mean that people are not staying on your site long enough to complete even a basic action like signing up for an account or adding an item to their shopping cart. It also means you're losing potential customers because they aren't engaging with your brand at all.

The way to reduce bounce rates is by making sure that there's something on each page that makes visitors want to stay longer—whether it's a video or a compelling call-to-action (CTA). If there isn't anything interesting enough happening on a given page, then the visitor will probably move onto another website where they can find what they're looking for without feeling like they spent time in vain.

You have a shallow website so customers have no reason to shop around on your site.

  • Make sure your site is easy to navigate.
  • Make sure your site is easy to read.
  • Make sure your site is easy to use.
  • Make sure your site is easy to understand.
  • Ensure that customers can find what they are looking for on your ecommerce store as easily as possible with relevant, accurate product descriptions and clear navigation

You have a lack of product details or a poor product description.

To get your eCommerce conversion rate up, you need to make sure that your product descriptions are detailed enough for visitors to make an informed decision.

A good product description should include information about the product, brand and price as well as shipping details. It should also include a call to action so your audience knows what they should do next: buy the product or move on to another page.

Finally, it's important that your descriptions are engaging and interesting enough so that people want to read them in full rather than just skipping over them.

You have a high pricing page so people are not willing to pay that much money.

The price is one of the most important factors when it comes to converting your visitors into customers. If you have a high pricing page, people are not willing to pay that much money.

If your price is too low, they will think that your product is cheap and not worth the money.

Finally, if the price is too high, people will not buy from you because they don’t want to spend so much on a product like yours.

The takeaway here? You need to find that sweet spot where customers feel like their hard-earned money has been well spent but isn't being wasted on something overpriced or underwhelming.

You don't offer free shipping.

Free shipping is a great way to attract new customers and keep them coming back. It can also help you stand out from competitors, who may not offer free shipping as part of their online shopping experience. And with more and more brick and mortar stores offering free shipping as an incentive for customers to shop in-store, it pays to have the same advantages online.

Shoppers are looking for deals when they're ready to buy—and shipping costs are often one of the first things they look at when comparing prices between competitors or bricks-and-mortar stores vs eCommerce sites. If you don't offer free standard or express delivery options on your site, consider adding these services so shoppers see value in buying from you instead of going elsewhere.

Your checkout process is too long and complicated.

Your checkout process is too long and complicated.

When it comes to making a purchase, most shoppers want simplicity. They don't want to be confused by the many options available or spend a lot of time trying to figure out what they need to do next. If you can't make the process quick and easy for them, chances are they'll give up and buy from your competitors instead.

Your checkout process should be as short and simple as possible—and here's why:

  • It will increase conversions (because people will actually complete their purchase instead of getting frustrated)
  • It will reduce shopping cart abandonment (because people will actually see all of their options)

Your customers need more proof that your product is worth the money.

Your customers need more proof that your product is worth the money.

When you think of great products, what are they? Are they expensive or cheap? Do you think about the cost when buying something? The truth is, we all do this. Your customers want to know that your product has value and will solve a problem for them before they buy it (and sometimes even after).

You can do this by showing off the features and benefits of your products so that people understand how it works and why it’s different from other products on the market. You should also show why it’s worth paying for rather than trying to find cheaper alternatives elsewhere—you want to convince customers of the value of your product by proving how much better it is than other alternatives in its category (if applicable).

Your site is not responsive or mobile-friendly.

If your site isn't mobile friendly, it could be costing you a lot of money.

  • Mobile-friendly sites are more likely to convert. Your website should provide users with an easy and enjoyable experience on their phones or tablets. If it doesn't, users will likely leave and go elsewhere—and not come back (or come back when they're using a desktop or laptop computer).
  • Mobile-friendly sites rank higher in search results than those that aren’t mobile-friendly. Google has openly stated that if a page isn't mobile-friendly, it will be penalized in search results—meaning that potential customers won't even see your site until they get to the top of their list!

Your site is not easy to navigate through and it's hard to find the right products.

Why is your eCommerce conversion rate low?

It's probably because your site is not easy to navigate through and it's hard to find the right products.

When a customer comes on your website, they want everything in their hands within a few clicks. If you make it difficult for them, then chances are they will leave without buying anything from you. And this is bad for business!

Your website has too many pop-ups when visiting it, which are more likely to disrupt your users and turn them away from purchasing anything.

Pop-ups are annoying, disruptive and can be avoided. Pop-ups are a big no-no when it comes to eCommerce websites and they should be avoided at all costs. You have the option of turning pop-ups off which is something that many eCommerce businesses do. This will of course block all pop ups on your site, but it will also have an impact on other parts of your website too as some forms may not work correctly without them.

Another way you can stop pop ups from appearing on your site is by using a plugin like NoOpener that blocks all external links from opening in new tabs or windows so if somebody clicks on a link inside the article, it won't open in another tab or window but rather just stay where they are currently positioned within the page itself (this does mean however that if somebody wants to leave your page quickly by clicking any link within an article then this will still happen).

These reasons may be why you aren't getting as many conversions as you'd like!

Your eCommerce conversion rate is low. This can be a very disheartening realization. You've worked so hard to build your business and now you feel like you're getting nowhere.

But before you start tearing out your hair or throwing in the towel, take a look at the following reasons why your eCommerce conversion rate may not be as high as it could be:

  • Your product descriptions are too long or boring
  • You have too many images on one page
  • Your website design doesn't match up with what people want (this includes colors, fonts and more)


Hopefully the list of reasons above will help you identify some of the things that could be holding back your eCommerce conversion rate. If you're seeing signs of low traffic and sales, then this might be why. There are always ways to improve your website's performance by making minor changes here and there. For example, if you want more people coming back for repeat visits then make sure you're providing them with valuable content about topics relevant to what they're interested in reading about!