Did you know that the average popup conversion rate for a website is 3.09%? This percentage may not seem too high to you, but if your website has a high traffic, things will of course change.
So what do popup plugins do?
While popup plugins can help you convert your WordPress site visitors into customers and email subscribers, choosing the wrong plugin can compromise your security. The best WordPress popup plugins will help you increase your conversion rates and business reviews while improving the user experience without slowing down your website. So what should you consider when choosing a suitable WordPress popup plugin for your website? Let’s start with the answer to this question first.
Factors to Consider When Choosing a WordPress Popup Plugin
Here are some things to consider when choosing the best WordPress popup plugin for your website or online store:
1. User Experience
Make sure the WordPress popup plugin you choose reflects your brand identity, is under your control, and offers smooth navigation and behavioral interaction. The best WordPress popup plugins offer powerful converting features, ensuring a smooth user experience.
2. Ease of Use
Choose a plugin that provides features that make it easy to use, such as:
- Several templates to choose from
- Customizable options
- Excellent customer support
- Seamless integration with your email marketing service
3. Website Performance
Most of the popup plugins are loaded synchronously with your website’s code and this can cause a significant increase in server load time.
A slow website will often rank lower on search engine results pages (SERPs), as search engines prefer most websites to load in less than three seconds.
That’s why you should choose the best popup plugin that maximizes conversions without slowing down your WordPress site.
4. Web Hosting Compatibility
Make sure your web hosting supports the WordPress popup plugin you decide to use.
Before jumping into the list of the best WordPress popup plugins, take a look at the best web hosting plans you may need for your WordPress site.