Popup products are an essential part of any WordPress site. Popups can help you increase conversion rates, monetize your traffic, and grow your list. The best popup products work seamlessly with WordPress and are easy to set up without slowing down your site. In this article, we'll look at how to choose a popup product that meets all of these criteria, as well as the factors you should consider when making your decision.
Every Wordpress needs a popup product — even if you're not selling a product.
Whether you're selling products on your website or not, every website needs a popup. Popups are an essential tool to help increase engagement and conversion rates. Here's why:
- Popups allow for branding. When someone comes to your site for the first time, how do you want them to remember you? Do you want them thinking about "the website where I bought my new pair of shoes" or "the awesome email newsletter I signed up for"? With popups, you can create an emotional connection with users by reminding them who they're dealing with when they come back later. And if they see something they like again—whether it's on their second visit or when they see your ad in their Facebook feed—then it'll be easier for them to make a purchase because there's already familiarity with the brand behind it.
- Popups create urgency so people act immediately instead of losing interest later due to lack of urgency (which is what usually happens). You may also consider using deadlines and limited offers as additional tools that can help drive sales conversions even faster!
You want your popups to help convert your visitors into customers and subscribers
When it comes to choosing a popup product, you need to ask yourself one question: how will this product help me turn my visitors into customers?
By that I mean, what are your conversion rates like and how much do you want them to improve? If they're low (less than 2%), then a popup might be worth considering. If they're already high (about 15% or more), then there's little chance that a popup will bring in any significant new revenue. This is because the maximum number of clicks allowed on mobile devices is about 5-6 per day.
If you have low conversion rates and want them to improve, there are several ways in which popups can help with this goal. For example, if someone visits your website but doesn't convert after reading through some articles on your blog or checking out your products page for too long without buying anything at all—you'll often see an exit intent popup asking them why they left without making any purchases at all so far today!
Ask yourself the following questions about your needs for a popup product.
Before you start using a popup product for WordPress, ask yourself the following questions about your needs for a popup product.
- What kind of popup do you want? Do you want to customize the popup or use a plugin that is ready-to-go?
- Do you want to use a plugin that is easy to use and integrate with your site? If so, then it's important that the plugin has good documentation and support options.
Do you need popups that don't slow down your site?
You might have heard that popups can slow down your website. And, to be fair, they can—if you don't choose the right one. But with a few simple guidelines in mind, you'll be able to find the perfect popup for your site that won't drag it down or make it look bad.
Popups should be lightweight and fast to load. They should also not be intrusive or too big or too small. The ideal popup won't bother visitors with annoying sounds and animations either! Keep reading to learn more about choosing a high-quality popup product for WordPress:
Do you want reporting tools to help you know how your popups are working?
You should definitely consider using reporting tools for your popups. These tools help you know how well your popups are performing, so you can take the necessary steps to improve them.
- Are people clicking on the exit popup? If not, it might be that the content isn’t interesting enough or is too close to the fold. You can see this by looking at which page has the most clicks from a specific popup on your website.
- How long does it take for customers to leave after clicking through from a popup? This could indicate that they aren’t interested in what you have to offer and are ready to bounce back out of your funnel after just one click (or even worse — before they get there). A tool like HotJar allows you to track exactly how long someone stays on each step in their journey through an opt-in list like yours (you can also see where they went next). Once again, if someone leaves quickly after opting in, then maybe there's something off about how your opt-in landing pages look or feel—or maybe something's missing entirely! Either way, once these problems are identified with this type of information available at all times across different devices/browsers/OSs etc., fixing them will become much easier since now we know exactly where those issues lie instead of just guessing based on intuition alone."
Do you need popups that work on all devices?
When you’re choosing a popup, you should make sure it works on all devices. You don’t want to lose out on potential sales just because someone is using your site from their phone or tablet.
The best way to ensure that your popups work on all devices is by choosing one that is responsive. Responsive popups automatically resize and reformat themselves, so they look great no matter what kind of screen they’re being viewed on — whether that screen is small or large, mobile or desktop.
Do you want in-depth design features, or do you just need basic functionality?
In order to choose the right popup plugin, you'll need to evaluate your needs. Do you want in-depth design features, or do you just need basic functionality? If the answer is "I just need it to work," there are free plugins available that offer basic functionality. Some of these plugins also offer more features than others. For example, some may let you customize your popups in detail while others might only let you choose between two or three options for how your popups appear on different pages of the site.
If you want full control over how things look and function (and especially if getting a high conversion rate from your popups is important), then a paid plugin will be necessary for creating professional-looking results that achieve maximum impact with visitors and customers alike.
What kind of support do you want from the plugin developer?
Support is an important element of any plugin. It can be a reflection of the plugin’s quality, and it should be available for free or for a reasonable price. Most people do not expect to receive support for free, but if support is not provided with your purchase, it should at least be available as an add-on (or part of one).
If you are looking for help with your specific issue, you want to make sure that the developer's email address is listed somewhere in their documentation and/or on their website so you know whom to contact when you need assistance.
Wordpress Popup plugins can be the difference between more conversions on your site and fewer, so be thoughtful about which one you choose.
Popup plugins can be the difference between more conversions on your site and fewer, so be thoughtful about which one you choose.
When choosing a popup product for your website, it’s important to think about what you need it to do, and how you will use it. Do you want a plugin that offers lots of customization options? Are there specific features that would make it easier for users to convert in the way they want? Do you only want this popup product on certain pages of your website?
If you don’t know where to start, here are some questions we recommend asking yourself as part of this process:
- What kind of popups do I want on my site? How many different types should I have? (you can get creative with this!)
- How often should these popups appear? Should they show up after each visitor has been on the page for a certain amount of time or only once per visit? This is important because if visitors see too many popups or only see them after too short a period of time then they might become annoyed with them and never click back over again! The key here is finding balance between being effective enough at driving conversions while still being respectful towards users’ experiences online."
We hope this guide has helped you figure out how to choose the best popup plugin for your WordPress site. We also know that it can be a challenge to find the right plugin, but we’re here to help! If you want more information about how Easy Digital Downloads works with popups, check out our page on using them together.