If you’re just getting started with SEO, these tips will help get your website ranking higher in search engines.
Focus on the user.
It's important to remember that user experience is the most important part of SEO. You can have the best content in the world, but if it's difficult to use or just plain hard on the eyes, then people will be less inclined to visit your site again. Your website has to be easy-to-use and aesthetically pleasing in order for users to want to visit it regularly.
Also remember that Google wants its users (people) happy with their search results. If a user has a bad experience on one of your pages, they will want something else—and they'll leave your site as soon as they can find another result that suits their needs better than yours does!
Improve page loading speed.
If you have a slow page loading speed, this can be a big problem for your visitors. Make sure to optimize all files used on the website and make sure that they are not too big. If you use images and videos, it is recommended to store them in a CDN (Content Delivery Network). It will reduce the load time of your pages by allowing users to access files from multiple servers around the world.
Another option is using a caching plugin which will cache static HTML pages or sections of your website on their own server in order to increase performance.
Use long-tail keywords.
Long-tail keywords are highly specific and contain three or more words. They tend to have higher conversion rates, because they are relevant to the searcher. For example, instead of using "beach weddings", you should use "beach weddings in Barbados". This helps your ranking with Google, because it's a long-tail keyword that is more relevant than just "weddings".
Long-tail keywords can be easier to rank for, but only if they're properly optimized by adding the right backlinks and content that matches those long tail keywords. If you don't optimize them correctly then they'll end up being no better than short tail ones!
Long tail keywords also make writing easier because there's less competition for them - so even if people aren't searching for them as much as shorter queries there will still be less competition in general which means better rankings!
Write clickable meta descriptions.
A meta description is a short snippet of text that appears in search engine results, underneath the link to your website. A good meta description should be catchy, accurate and enticing enough to get people to click through.
Here are some tips on how to write a clickable meta description:
- Include a call-to-action (CTA) in your meta descriptions. This can be a call to action like “Buy Now” or “Find Out More” – whatever you think would encourage someone who sees your site in search results to click through and visit it. Think about what you want people who see your site in SERPs do next; then build that into the CTA for each page of content on your site.
- Make sure it's accurate and relevant for users searching using that keyword phrase - For example, if someone is searching for ‘Best UK SEO Company', they'll likely want an answer on which company offers them the best service/price/etc., so make sure this information is clear at all times!
Use Google Search Console’s ‘Fetch as Google’ tool.
Google Search Console is a free tool from Google that you can use to see your site’s search performance, as well as find and fix errors.
If you’re not using Google Search Console yet, it’s time to start.
One great feature of this tool is the “Fetch as Googlebot” button. When you click on this button, it will show you how your site looks to Google from an SEO standpoint—and that includes any issues with indexation or crawlability (among other things). If there are problems with your site that are causing issues with how well your content is indexed by search engines, then these will be apparent when you do a fetch test (and if they aren't clear in the data Google gives you after doing a fetch test).
Use your target keyword in the first 100 words of the post.
- Use your target keyword in the first 100 words of the post.
- Use your target keyword in the first paragraph.
- Use your target keyword in the first sentence.
- Use your target keyword in the first few words.
Avoid duplicate content.
- Use the canonical tag. You can use this to tell search engines that a specific URL is the preferred version of your content. For example, if you have an article on your site with multiple URLs, you can use the canonical tag so that all of those different URLs point back to one page in order to prevent duplicate content issues and increase SEO value for your pages.
- Use rel=canonical tags for internal links and pagination links. If you want to avoid duplicate content with internal links (i.e., links from other pages on your site), use rel=“noindex, follow” in the header section of each page where there are multiple versions of a page—like when someone clicks through from one page to another and then comes back again.
- Add noindex tags for outdated or low-quality posts/pages so as not to waste valuable search engine real estate on dead weight; doing this will also allow Googlebot more freedom when crawling through old archives instead of being forced into certain paths by these kinds of instructions given by webmasters who might not realize they're causing problems down the road!
Use internal linking.
- If you're unaware, internal linking is a method of linking your website's pages to one another. It's important for improving user experience on your site and helping search engines understand the topic of each page.
- Search engines are able to understand a web page better when it contains internal links that point to related content on other pages of the site. This makes it easier for them to recognize what the page is about and match it with relevant search queries from users.*
- Internal links help search engines find the right content for their users—they're like signposts that show Google where they need to go next (and since Google wants people who are searching online to find what they're looking for, they'll use these signposts when deciding how well each result matches up).
Optimize your images for SEO.
Optimizing images for SEO is a great way to make sure they’re getting the most out of their potential. First, make sure your images are relevant to the post and have alt text. The alt attribute allows you to add descriptive text that will be displayed if a search engine can’t find an image on your page.
Also keep in mind that people don’t like slow websites, so make sure your images are sized appropriately and hosted on fast servers (ideally through content delivery networks). It also helps if you use descriptive filenames for each image on your site—for example, if you want someone who searches for “blueberry muffins recipe” to find it easily at this link: https://www.food4bloggersandbloggersiteownerslikeyoulikethemtoomuchtogetgoodtrafficfromeverythingyoupostaboutcookingandbakinginthekitchen:https://www.food4bloggersandbloggersiteownerslikeyoulikethemtoomuchtogetgoodtrafficfromeverythingyoupostaboutcookingandbakinginthekitchen/blueberry-muffin-recipe/.
Include social sharing buttons.
Including social sharing buttons on your blog posts, website and social media posts is a great way to increase traffic and engagement. For example, when someone reads your post and likes it, they may want to share it with their followers on Twitter or Facebook. If you don’t have this option available for them, you may lose out on additional readership and exposure.
These are some basic things you can do to get started to improve your SEO
These are some basic things you can do to get started to improve your SEO:
- Focus on user experience. The most important thing is ensuring that your site is easy to use and navigate. Make sure it loads quickly, and that everything works intuitively so users don’t have trouble finding what they need or getting out of the site once they’re done.
- Improve page loading speed. Google has said time and time again that page speed (along with mobile friendliness) is one of its top ranking factors — so make sure yours are as fast as possible by using a good caching plugin like W3 Total Cache or WP Rocket, reducing image sizes where possible, compressing videos etc., minifying CSS/JS files etc., optimizing images for web by resizing them properly etc., minimizing plugins usage etc., checking if there is any unnecessary code left behind after disabling unused plugins from WordPress admin panel etc., making sure there are no unnecessary plugins installed at all (as it can slow down load times for certain devices), adding CDNs such as MaxCDN or CloudFlare CDN service etc..
After reading this article, you should be able to start using some of those tips. Remember that it takes time to see results and make sure you don’t focus on just one thing — doing everything right is the best way to achieve your goals! If there are any other strategies that have worked well for you please share them below in comments section so we can all learn from each other as well :)