Chatbots vs Email Marketing

Chatbots vs Email Marketing

Chatbots are a great way to interact with your customers, but they can be a little intimidating. How do you get started? In this article we look at how both chatbots and email marketing work and whether it's better to use one over the other. We'll also share some tips for developing your own chatbot strategy as well as highlight some of the best platforms for building your own chatbot.

The goal of any chatbot is to drive the user to take action.

When it comes to marketing, the goal is always to get the user to take action. When it comes to driving sales, you want your customer base to buy something right away. Or maybe you'd like them to sign up for an email list or download a white paper? Whatever your business goal is, chatbots can help you achieve it. They can be used in place of traditional forms of email marketing and they are also effective tools for customer support because they provide instant answers that don't require lengthy back-and-forth conversations with a human representative.

Gain more insight into your target audience

With chatbots, you can gain greater insight into your target audience. You can use this information to create more effective marketing campaigns.

As an example, let's say you have a clothing store that sells designer sunglasses. You could set up a chatbot to determine the color and style preferences of your customers. With these details in hand, you'd know what colors and styles are popular among your customers and which ones aren't selling well at all—and so on! This will help ensure that any new product launch has a high chance of success because it takes into account the preferences of those who already buy from your store: they'll be more likely to try out anything new if they see something similar being offered elsewhere (whereas if it were radically different than what they're used to buying from you).

Chatbots have a higher response rate than email marketing

  • Chatbots have a higher response rate than email marketing.
  • Chatbots are great for re-engaging customers, and turning them into repeat customers.
  • They're also a great way to reach customers in real time, which is useful if you have limited resources or aren't able to respond quickly enough. They're less intrusive than email marketing since they don't require your customer's time (or inbox space).

Reaching users in real time

Chatbots can be used to answer questions from customers. If someone asks, “How do I get my product?” or “When is this available?” a chatbot can provide answers in real time and save the company significant time and money on customer service representatives.

Chatbots can also be used to answer questions from potential customers. If someone asks, “What is your pricing?” a chatbot would be able to give them an answer without ever having to pick up the phone or meet with them face-to-face.

Chatbots are a great tool for re-engaging customers and turning them into repeat customers.

Chatbots are a great tool for re-engaging customers and turning them into repeat customers. When you think about it, the biggest differences between email marketing and chatbot marketing are:

  • The ability to engage with your customer on a 1:1 basis
  • The ability to get real time feedback from your customers about your products or services (and adjust accordingly)

More opportunities for revenue generation with chatbots.

With chatbots, you can sell more products, services and subscriptions. You can also sell memberships to your business and even advertising space on your website.

All of these things are very important for the success of any business. When you don't have an email list, it's hard to sell anything online because people won't buy from websites they don't know or trust yet. But with a chatbot installed on your website, this changes everything!

How do you get started?

To get everything from your chatbot, you need to choose the right platform for your business. For example, if you’re a travel company and want to sell tickets for flights or hotels, it might be better to use Facebook Messenger or WhatsApp than an SMS-based solution like Twilio.

A lot of businesses also want to use messaging platforms for customer service (customers can contact them directly through these platforms). This is where things get tricky: how do you know which service is best? Do you choose an AI-powered assistant like Amelia? Or do choose a bot that lets customers browse through product catalogues and make purchases within the messaging app?

There are many options available today but what works best depends on your goals and budget as well as what kind of customers you have and how they prefer communicating with brands.

Email marketing VS Chatbots are two sides of the same coin both helping you build a strong customer engagement relationship.

Chatbots are a great tool for re-engaging customers and turning them into repeat customers. They have a higher response rate than email marketing, which means you can reach out to many more people with less effort. On the other hand, email marketing provides you with a wider range of options to format your content so it’s more personalized to your audience. It also helps establish trust between you and your customers by being persistent in sending out relevant information that is useful to them.

Both tools have their own benefits and disadvantages but when used together, they can work wonders!


Email marketing is still a great way to reach your target audience, but it’s not going away any time soon. In fact, with every passing day, email has become an increasingly valuable tool for marketers as they look to connect with their customers and build a strong relationship with them. The ability for email marketers to send targeted messages based on user behavior and preferences means that it’s easy for companies to keep their users engaged with content relevant to them—which makes them more likely to buy products or services from companies who use email marketing well.