Lead generation is the process of acquiring new customers or clients. You can use lead generation to attract new leads and grow your business, but it's not always easy to do. Luckily, we've got some ideas that will help you get started with B2B lead generation tasks. In this article, we'll go over how to get more leads using simple tweaks like adding a sticky landing page or improving the forms on your site.
Use a free tool to improve forms on your site.
One of the easiest ways to boost your lead generation is by improving forms on your site. If people have trouble filling out a form, they'll lose interest and leave before getting a chance to convert into a lead.
To make sure that doesn't happen, use a free tool like Checkbox or Contact Form 7. They will help you create an easy-to-use contact form where the person can answer questions and submit their information at once.
Create a sticky landing page.
A sticky landing page is any website element that captures your prospects’ attention, encourages action, and keeps them on the site. This can be anything from an eye-catching banner to a blog post with clickable links.
Sticky pages are important for lead generation because they help you convert visitors into leads. If your prospects don’t want to go where you lead them, they won’t convert into leads. It’s that simple!
Run an A/B test on your landing page.
With the help of a tool like Optimizely, you can run an A/B test on your landing page. Simply set up two different versions of your landing page and send half of your visitors to one version and the other half to another. You'll then be able to see which version performed better based on things like sign-up rate, time on site, etc.
You want to look for specific changes that improve conversion rates, such as adding a testimonial block or making a form field mandatory (instead of optional). These types of improvements are easy enough to do with tools like Optimizely—you just have to have someone who knows what they're doing set it up!
Create more top-of-funnel content.
While it may seem counterintuitive, creating more top-of-funnel content is a great way to boost your lead generation efforts. Top-of-funnel content is any content that's designed to attract new leads and help them learn about your company. It can be an ebook, whitepaper, blog post or webinar—anything that will help you get the attention of potential customers who are looking for what your company has to offer.
Top-of-funnel content is usually free and typically generates higher engagement rates than mid or bottom funnel activities (like an email series). It also helps build awareness around your brand, which makes it easier for you to convert those leads later on when they're ready in the buying cycle.
Advertise on social media channels like LinkedIn and Facebook.
Social media can be a powerful tool for B2B lead generation.
LinkedIn may not seem like the first place you would go to find leads—it’s more of a networking platform than a sales tool—but it is actually an excellent resource for finding and connecting with people who work in your target audience. You can use LinkedIn’s advanced search functionality to find individuals based on location, industry, title, and other criteria that are relevant to your business. Once you connect with them, ask them questions about their job responsibilities or interests while simultaneously sharing updates from your company that relate directly to their role at the company (you could even share posts from our blog!). This will help increase engagement on both sides and make both parties better informed about each other’s businesses before they ever meet in person!
Facebook is another great social media channel for B2B lead generation because it allows you direct access into a huge number of potential customers through ads—which means less time spent cold calling new leads when there are so many available options already waiting online!
Optimize your website for search engines (SEO).
Search engine optimization (SEO) is a great way to attract new visitors to your site and make sure it ranks higher than competitors' sites in search engines like Google. SEO is the process of improving your website's visibility in search engines. It involves a combination of factors, such as keywords, link-building strategies and content creation.
As with all B2B marketing ideas, SEO is a long-term strategy that requires patience—don't expect immediate results! And don't think you can just throw up some text on your site and call it good: optimizing for search engines requires careful planning and execution.
Expand your network on LinkedIn and start using LinkedIn lead ads.
LinkedIn is a great place to expand your network and connect with people in your industry. You can use it to find potential customers, employees, partners and investors.
LinkedIn offers many opportunities to generate leads. You can start by creating a company page on LinkedIn that includes a link to your website for potential customers or employees to visit. Or if you want more specific targeting options than what’s available on company pages—like gender or location—you can use LinkedIn lead ads instead of regular posts on your profile page.
Sponsor a local event or conference or host one yourself.
If you're looking for ways to get your name out there and generate leads, sponsoring a local event or conference is an excellent option. By sponsoring an event, you can gain access to the right audience at the right time. Your sponsorship will be seen by people who might not otherwise have been exposed to your brand. It also gives you the opportunity to share why they should use your service or product—you want them to remember it!
In addition, sponsorships are good for building relationships because they allow both parties (the sponsor and the organization hosting) an opportunity to meet new people and build trust with potential clients. If someone has had a positive experience with one of these groups before then it's likely that they'll share that experience via word-of-mouth marketing which can lead directly back toward your company!
Follow up with visitors who've downloaded content from your site.
- Email them a week after they download content.
- Ask them to fill in a form on your website and give you their contact information, including name and email address.
- Ask them to visit a page on your site or sign up for a newsletter.
- Ask them to follow you on social media sites like Facebook or Twitter.
- If someone referred the lead that turned into this sale, ask him or her if he/she would be interested in receiving some sort of reward for referring it!
Lead generation can be fun, easy and effective when you use the right methods!
To make sure you’re using the right methods, we recommend that you start with these four steps:
- Learn how to measure your lead generation efforts. Without measurement, it’s difficult to know which of your tactics are working and how much progress you’re making toward your goals.
- Optimize each process or tactic by testing different approaches in small batches so that you can quickly see which ones work better than others. Use the results from each test as the basis for further optimization efforts down the line.
- Create a system for tracking all of your lead generation activities so that they don't fall through the cracks or become too overwhelming to manage on their own (we recommend software like HubSpot).
- Make sure everyone involved understands what their role is in achieving those goals—and hold them accountable!
So there you have it — eight great B2B lead generation ideas to get started on. Now, go ahead and implement one or two of these strategies this week, and we’ll see how they go!