We know that starting a business can be expensive, but as more and more people are turning to freelancers and startups for their services, there’s also no shortage of free tools to help you manage your business. Startups need high quality digital marketing tools that can help them grow their businesses while saving money on hiring an agency or an in-house team. Below we’ve listed our favorite 15 free digital marketing tools every startup needs:
Startup Tool #1 - Hubspot’s Website Grader
- Hubspot’s Website Grader
Website grading is a great way to find out how well your website is performing. The tool will run through your site and give you a score on a scale of 1-100. It will also list some recommendations for areas where you could improve and provide links to articles that can help you with those areas. You can easily use this tool to make sure that the pages of your website are working properly and driving traffic to the right places! This free tool can be used by anyone who has a website or blog, so there’s no reason not to try it out!
Startup Tool #2 - MailChimp Email Automation
MailChimp is an email marketing platform that helps you build and grow your business. It's free for up to 2000 subscribers, so it's great for startups that want to get started with their first email newsletter.
MailChimp has a drag-and-drop email editor where you can create beautiful templates with text, images and video (if you have an internet connection strong enough to upload videos). The editor also lets you track the results of your emails so that once they're sent out they'll tell you how many times they were opened, clicked or shared on social media.
MailChimp also has advanced automation tools like Smart Lists which allow users to segment their subscriber lists into groups based on actions taken in previous emails or data collected from other websites (e.g., Facebook). For example: You could set up smart lists based on customers who bought certain products within a certain timeframe; then send them targeted offers for related products in future newsletters!
Startup Tool #3 - Trello’s Digital Kanban Boards
Trello is a free tool that can be used for a variety of things, but it’s most commonly used in project management and collaboration. This means Trello is great for:
- Team management — keeping track of who’s doing what and when (and why they might not be).
- Project planning — using Trello boards as virtual whiteboards where you can post ideas, assign tasks, add due dates and attach files (like PDFs).
Startup Tool #4 - Google Drive and Sheets
Google Drive is a free cloud storage service, which means that it is a good place to store and share your files. It's also great for collaboration, as it allows multiple users to edit the same document at once. And if you find yourself needing to collaborate with people outside of your company or organization who don't have access rights to your Google Drive account, there are several third-party apps that make it possible (for example: Trello).
As long as everyone using the same Google account has been granted access rights by the owner of that account (which happens automatically when they sign into their own accounts), they can all work together on anything stored in that folder. In addition to documents, spreadsheets and presentations shared through Google Docs/Sheets/Slides can be viewed from within this folder as well—providing an easy way for others not familiar with software programs like Word or Excel would otherwise need training on how use those programs on their own computers before being able to effectively collaborate with others across different locations around globe!
Startup Tool #5 - Slack & Zoom for Remote Communication
Slack and Zoom are both great tools for remote communication and collaboration. You can use Slack to communicate with your team, and Zoom will let you hold video conferences without having to gather everyone in the same room. Both tools are free, easy to use, and have integrations with other systems like Salesforce or Hubspot (which we'll talk about later).
Startup Tool #6 - Upwork for On-Demand Freelancers
Upwork is a great place to find freelancers. Freelancers are freelance workers who do the work you need done, or fill in for an employee when they're out sick or on vacation. You can hire them remotely and pay them via Upwork's platform, so it's much easier to find good talent that way than if you were just posting jobs on Craigslist or other job boards.
Startup Tool #7 - Wunderlist for Collaborative To-Do Lists
Wunderlist is a great tool for collaboration, and it's one of the first apps we recommend to new clients.
We love Wunderlist because it's free to use, has a simple interface, and works with other apps like Slack (read more about how to use them together here).
You can even create collaborative lists with your team members so everyone can see what needs to be done.
Startup Tool #8 - Google Analytics As Your Digital Marketing Dashboard
- Google Analytics is a free tool that allows you to track your website traffic.
- You can use it to track your website traffic and find out which pages are popular, how long people spend on them, and where visitors land from social media.
- You can also use it to track all of your email marketing campaigns so you know who opened the emails and clicked through any links in those emails, which can help you improve future campaigns by highlighting areas of weakness (like poor subject lines) or strength (like high conversion rates).
Startup Tool #9 - Buffer for Social Media Scheduling
Buffer is a social media scheduling tool that lets you schedule posts across multiple social media channels. With Buffer, you can schedule tweets and other social posts to be published at specific times, rather than having to do it manually every time.
Buffer lets you schedule posts across multiple social media channels at once. This means that if your startup has a Twitter account, Facebook page and LinkedIn profile (or perhaps more), then instead of having to log into each one individually and manually post the same thing in all three places, Buffer will allow you not only to post it once but also share the same message with all of these different audiences at once.
Startup Tool #10 - Canva for Graphic Design
The last tool we’ll talk about is Canva, which has been a lifesaver for many of our startups. Canva is an online graphic design tool that makes it easy to create beautiful designs without needing any special skills or training. You can make infographics, flyers, posters and more with just a few clicks!
- Over 1 million free web templates
- Drag-and-drop feature that makes designing simple
- A library of fonts and images
Startup Tool #11 - Udemy’s Online Courses for Professional Learning
Udemy is a great tool to learn new skills and improve your professional development. It has a wide variety of courses on business, marketing, technology, design and music. The course content is updated regularly. You can also find new courses being added every week by top teachers in their respective fields.
Startup Tool #12 - ClickFunnels for Effective Sales Funnels (free 14 day trial)
ClickFunnels is a powerful sales funnel builder that allows you to create effective and eye-catching sales funnels. The platform can be used to build a wide variety of sales funnels, including landing pages, lead capture forms, e-commerce checkout pages, and even mobile responsive popups. ClickFunnels has its own affiliate program that offers commissions from 2% - 6%. In addition to this great commission structure, Clickfunnels offers a free 14 day trial so that you can try it out before committing yourself.
Startup Tool #13 – Hootsuite to Manage Social Media Channels in One Place
Hootsuite is a social media management tool that allows you to manage multiple social media accounts from one dashboard. You can schedule posts and track various metrics, including engagement, reach and more. You can also monitor your competitors' activity to see what messaging resonates with their followers.
Startup Tool #14 – Google My Business Listing
There are a number of ways your business can benefit from having a Google My Business listing. It will help you rank higher in search results, drive more traffic to your website, and increase visibility in mobile searches.
You can create a free GMB listing by visiting the GMB dashboard online or using the Google My Business app on Android or iOS devices. From there, all you need to do is fill out some basic information:
- Address (street address, city, state & zip code)
- Phone number(s) (if applicable)
- URL for website (if applicable)
Once you’ve done that, it’s time to claim the listing! You do this by clicking “Make this my official page” at the top right-hand corner of each page within the dashboard—you will be prompted to log into another screen where all of these details should already be filled out for you; if not then enter them yourself before continuing through steps three and four below…
Startup Tool #15 – MailChimp to Stay in Touch with Clients and Customers
If you are going to make a strategic decision on which tool to use for email marketing, MailChimp is the way to go. It’s free up to 2,000 subscribers and 12,000 emails per month. That’s enough for most startups until they need something more advanced that costs money. MailChimp has a drag-and drop editor that makes it easy for even first-time users to create professional looking newsletters and eblast campaigns quickly without having any technical skills at all!
If you don't like using templates or creating your own layouts, there's also an option where you can import data from Microsoft Excel or Google Sheets into their template library so that all of your content will be automatically formatted correctly before being sent out as an eblast campaign through mailchimp!
You can get a lot done with free tools.
If you’re starting a business, there are many tools you can use to get things done (and save money). Here are 15 free tools every startup needs:
- Google Suite. The Office suite is now free, and it includes Gmail and Docs as well as Drive, Calendar and more. You can share documents with anyone in the world, even if they don’t have an account.
- MailChimp. Email marketing is an important part of any business—but it can be expensive if you hire a professional company to handle it for you. MailChimp makes email marketing easy without charging much at all (starting at $10/month). The best part? It integrates seamlessly with Google Suite so that your contacts will always be up-to-date!